Want to strengthen entrepreneurship in your community, institution, or client base? Need a proven program that you can implement immediately, without having to build it from scratch?

Valid Startup is a turnkey curriculum and program platform that empowers you to build real businesses, not just teach theory. Whether you’re a coach, university, or local government, this is how you turn ideas into thriving enterprises.

What Is Valid Startup?

Valid Startup is a step-by-step, market-tested curriculum designed to guide entrepreneurs from idea to revenue using lean principles, customer validation, and strategic launch planning.

Program Options:

• License and run Valid Startup yourself (as a coach, professor, or local program lead)
• Have us run your program for you as an ATO Labs cohort (white-label or co-branded)

What You Get

• Complete curriculum (videos, digital workbooks, templates, lesson plans)
• Instructor guidance and facilitation notes 
• Financial model templates and market validation tools
• KPI tracking and completion reports for funders or stakeholders
• Certification options for students or entrepreneurs
  

Who It’s For

Run by You or by Us

You have two options:

Option 1: DIY License

Use the Valid Startup curriculum to run your own branded incubator or entrepreneurship class. Set your own pricing, schedule, and structure.

Option 2: ATO Labs

Let us host and run the cohort for your group, students, or community. We’ll provide facilitators, run the logistics, and deliver results, branded as ATO Labs or in collaboration with your org.

Why It Works

Unlike typical business programs, Valid Startup focuses on testing assumptions and achieving real-world traction before building a product or raising money. Here’s what program participants have to say. 

Patricia Fallon, Quick Balance

“This is a path of great resistance, persistence and fight against all obstacles; I have found in Jennifer, [founder of Valid Startup,] and her team great experience, passion and determination to build [our company] together as a world class solution. Also, in every conversation we have, she challenges me and helps me to do my best. This process has been one of the most enriching I have had in my working life.”

Roberto Machado de Campos Neto

“From day zero, to everyday since deciding on any idea, validation should be the #1 most pressing concern for any self-respected startup entrepreneur.”

Teddy-Ann Quamina, Special Health United 

“You may think you are completely ready for your entrepreneurial journey, but The Valid Startup Incubator really makes you consider every aspect of your life, time and mentality. I enjoyed going through it and am already seeing myself being more intentional with my time and focus.”

Carrie Miller

“One of the main benefits I receive from this program is not only having all the steps for starting my own business laid out for me, but it also has given me the confidence to see that many of the things I have already done were on the right track. I feel confident knowing that any blind spot I previously had will likely be revealed in this process.”

Outcomes You Can Expect 

• New businesses launched

• Revenue generated by participants

• Data and impact reports for stakeholders

• Increased confidence and skill among participants

• Additional income streams for coaches and programs

• Tax base expansion for local governments

Ready to Strengthen Entrepreneurship in Your Ecosystem?

Whether you’re a coach ready to expand your offerings, a school wanting to modernize your entrepreneurship program, or a city seeking grassroots economic growth, Valid Startup is your shortcut to impact.